Caboodles Rebrand
Caboodles started inventing cosmetic organization in a retro time. Their goal is to give consumers the tools to organize their passions and inspire creativity.
The rebrand played into this retro time by bringing back the stacked retro logo and introducing bright, energetic colors. The brand features clean lines and compositions to emphasize an organized world because after all, you’re worth organizing.
My Role
Before the energy and lively colors, the Caboodles brand emphasized organization with a soft, chic vibe — a disconnect from the colorful products. I worked closely with the art director, account manager, and copywriter to determine the content for the brand guidelines. I brought the core messaging to life and decided upon the finer details like the brandmark, photography, digital, and e-com guidelines.
The Caboodles business card needed to reflect the lively and creative energy of the brand. What would be better than a caboodles shaped card in the top selling product color? I also developed new hero images for the website and created an ADA compliant color guide. View more of my Caboodles work on the Caboodles Collateral and Product Shoot pages.
Art Director: Hilliary Beneventi // Designer: Rachael D’Addezio // Copywriter: Lorelei Grabowski // Content Creators: @violettinder, @sophlog, @awhimsywonderland