My Role

Caboodles always had many moving pieces — creating a very collaborative account. I communicated daily with the art director, account manager, and copywriter. Even with daily communication, I was given independence when ideating and designing for small and large projects. After a completed project, I handled any production that was needed.

With endless customization of colors, Caboodles is the ideal brand for partnerships and exclusive lines at retailers. For these collaborations, I determined color palettes, created product renders, and designed the pitch decks. When approved, I handled all production files. 

Art Director: Hilliary Beneventi // Designer: Rachael D’Addezio // Copywriter: Lorelei Grabowski // Content Creator: @awhimsywonderland