Zenni Gaming
Zenni — the affordable eyewear brand for everyone — was looking to break into the gaming and esports space by promoting its blue light glasses. The Zenni Gaming sub-brand was built to appeal to the gaming community.
The Zenni Gaming logo plays into the angles of the Zenni logo. The sub-brand uses colors from Zenni’s branding to strengthen brand recognition.
My Role
The development of Zenni Gaming included a new logo, a website refresh, and a launch of social channels. I developed several logo solutions and presented the options to the Zenni team. With the logo established, I continued to develop the sub-brand’s look and feel through the launch of the social channels.
Zenni had an existing gaming page on its website. With a new logo and aesthetic, the gaming page needed a refresh. I worked with my team and Zenni’s team to determine the content for the refreshed page. I developed an updated design that followed the existing wireframe and characteristics of Zenni’s website. The refresh included an updated gaming landing page and five additional team pages. These team pages highlight esports teams that have partnerships with Zenni.
Art Director: Ryan Gibson // Designer: Rachael D’Addezio